MRP glossary TOP > Demand Forecast > Sales Forecast
Sales Forecast
Sales Forecast
It shows the company's willingness to sell. Generally speaking, demand and sales are inextricably associated with each other. In other words, no demand, no sales. But even if potential demand exists, it cannot be actual demand without selling power. Thus it is favorable to make sales forecasts after considering the company's own selling power according to the demand forecast and discussing the improvement of marketing system.
It shows the company's willingness to sell. Generally speaking, demand and sales are inextricably associated with each other. In other words, no demand, no sales. But even if potential demand exists, it cannot be actual demand without selling power. Thus it is favorable to make sales forecasts after considering the company's own selling power according to the demand forecast and discussing the improvement of marketing system.
Reference:JIT Business Research Mr. Hirano Hiroyuki